A Family Enterprise

Out of the ashes, a fortune was born.

PhoenixWealth is a family enterprise — the parent home for Phoenix Wealth Publishing, 2x3x10x, and the ventures we build next. We believe true wealth is wisdom, resilience, and work worth leaving behind.

The Enterprise

Three pillars, one family, one long horizon.

PhoenixWealth is deliberately built as a house of complementary ventures — publishing, coaching, and the operating businesses that fund the work. Each pillar has its own home; this site is the root that connects them.

I.

Phoenix Wealth Publishing

A family-founded literary imprint publishing works of enduring value — flagship series Thoughts For Life, plus Blue Dream Voyage and additional titles in development. Books for a life well lived.

Visit → phoenixwealthpublishing.com

II.

2x3x10x

A coaching and personal-operating-system practice built on strength, discipline, and compound growth — helping people design lives that double, triple, and ten-times what matters most.

Visit → 2x3x10x.com

III.

Operating Ventures

Santa Monica Massage & Recovery Club, MBJ Light Therapy, and related wellness properties — the everyday work that funds the creative work, and grounds the family's mission in real service.

In the family → SMMRC · MBJ

Our Story

A phoenix, a family, and a long view of wealth.

The phoenix at the center of everything we do is not a metaphor for luck. It is our covenant. We build slowly, publish carefully, coach honestly, and steward the businesses in our care as if they had to last generations — because they do.

Wealth, to us, is not a portfolio. It is a body that still moves well at seventy, a bookshelf that outlives us, a marriage that keeps deepening, and the children we hope to raise well. PhoenixWealth is the umbrella under which all of that work lives together.

The wealth we build is wisdom, resilience, and work worth leaving behind.
— The PhoenixWealth Covenant
Get in Touch

We're here to help with anything you'd like to explore.

Whether you're a reader, a coaching client, a partner, a bookseller, or someone with a question we haven't anticipated — send us a message. We read every one.